Corporate
strategy
Written individual report
- lang=EN-GB> Give a brief history of
the formulation and development of the company
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- lang=EN-GB>evaluate the impact of the founder (s) on the mission of the
company
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(5 marks)
- lang=EN-GB>Identify the major stakeholders of the company and evaluate the
power and influences they exercise. I.e. government, employees and
customers.
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- lang=EN-GB>Critically evaluate the leadership of the company and discuss
their approach and commitment to corporate social responsibility.
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- lang=EN-GB>Carry out an environmental analysis of the company; this should
at least include PESTEL and porters 5 forces model.
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- lang=EN-GB>Carry out a corporate appraisal using a SWOT analysis.
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- lang=EN-GB>Evaluate the strategic options chosen by the company to attain
corporate objectives and comment on the relevance of the approach used(
i.e. emergent and prescriptive)
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- lang=EN-GB>Generate alternative strategic options (consistent with the
mission and objectives for the company, using either the environment or
resource based options.
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- lang=EN-GB>Critically evaluate the options you have chosen for the company
on the basis of (A) acceptability (B) suitability (C) Feasibility.
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- lang=EN-GB>Discuss any foreseeable difficulties you would have in
implementing your strategic options.
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- lang=EN-GB>Identify how you would attempt to mange the difficulties
encountered in the implementation of your strategic options.
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- lang=EN-GB> You are required to
produce a formal report not exceeding 3000 words including appropriate
appendices and Harvard referencing.
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