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Tuesday, February 26, 2008

PDO MANAGERIAL ROLES QUESTIONNAIRE



style='mso-bidi-font-family:Arial'> 



style='mso-bidi-font-family:Arial'>            style='mso-bidi-font-family:Arial'>You were chosen as a respondent to answer
this survey – questionnaire on “Matching the advertising message to the
behavior: Advertising message and imagery harmonized with consumer behavioral
styles” Your answers will provide the
data needed in this study. Rest assured that your answers would be treated with
utmost confidentiality. Thank you very much.



style='mso-bidi-font-family:Arial'> 



style='mso-bidi-font-family:Arial'> 





style='mso-spacerun:yes'>                                                  
                                                      Researcherstyle='mso-tab-count:1'>      





 



Part 1.  Profile of Respondent



style='mso-bidi-font-family:Arial'> 



style='mso-bidi-font-family:Arial'>Direction: Please fill up in all the necessary information about yourself. Don’t
leave any item unanswered.



style='mso-fareast-font-family:Arial;mso-bidi-font-family:Arial'>style='mso-list:Ignore'>a.                 
Agestyle='mso-spacerun:yes'>  _______



style='mso-fareast-font-family:Arial;mso-bidi-font-family:Arial'>style='mso-list:Ignore'>b.                 
Gender



Male ( )           Female ( )



style='mso-fareast-font-family:Arial;mso-bidi-font-family:Arial'>style='mso-list:Ignore'>c.                 
Educational
Attainment



Elementary ( )style='mso-spacerun:yes'>    High School ( )       College ( )    Graduate
Studies ( )



style='mso-fareast-font-family:Arial;mso-bidi-font-family:Arial'>style='mso-list:Ignore'>d.                 
Occupation
__________________________



style='mso-fareast-font-family:Arial;mso-bidi-font-family:Arial'>style='mso-list:Ignore'>e.                 
Civil
Status



Single ( )style='mso-tab-count:1'>         Married ( )      Separated ( )             Widow/Widower
( )



style='mso-bidi-font-family:Arial'> 



style='mso-bidi-font-family:Arial'> 



style='mso-bidi-font-family:Arial'> 



style='mso-bidi-font-family:Arial'> 



style='mso-bidi-font-family:Arial'> 



style='mso-bidi-font-family:Arial'> 



style='mso-bidi-font-family:Arial'> 



style='mso-bidi-font-family:Arial'> 



Part 2. Perception of the Respondents



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style='mso-bidi-font-size:10.0pt;line-height:150%;mso-bidi-font-family:Arial;
color:black'>Q1.
Please tell us how the ads or
advertisement would rate on the following attributes. Rate the following
from 1 to 5 (1=not descriptive to 5= very descriptive)



style='mso-bidi-font-size:10.0pt;line-height:150%;mso-bidi-font-family:Arial;
color:black'> 



style='font-size:8.0pt;mso-bidi-font-size:10.0pt;line-height:150%;font-family:
Wingdings;mso-fareast-font-family:Wingdings;mso-bidi-font-family:Wingdings;
color:black'>q      
High qualitystyle='mso-tab-count:3'>                            ____



style='font-size:8.0pt;mso-bidi-font-size:10.0pt;line-height:150%;font-family:
Wingdings;mso-fareast-font-family:Wingdings;mso-bidi-font-family:Wingdings;
color:black;mso-bidi-font-weight:bold'>qstyle='font:7.0pt "Times New Roman"'>      
style='mso-bidi-font-size:10.0pt;line-height:150%;mso-bidi-font-family:Arial;
color:black'>Expensive                              ____



style='font-size:8.0pt;mso-bidi-font-size:10.0pt;line-height:150%;font-family:
Wingdings;mso-fareast-font-family:Wingdings;mso-bidi-font-family:Wingdings;
color:black;mso-bidi-font-weight:bold'>qstyle='font:7.0pt "Times New Roman"'>      
style='mso-bidi-font-size:10.0pt;line-height:150%;mso-bidi-font-family:Arial;
color:black'>A brand I can trust                 ____



style='font-size:8.0pt;mso-bidi-font-size:10.0pt;line-height:150%;font-family:
Wingdings;mso-fareast-font-family:Wingdings;mso-bidi-font-family:Wingdings;
color:black;mso-bidi-font-weight:bold'>qstyle='font:7.0pt "Times New Roman"'>      
style='mso-bidi-font-size:10.0pt;line-height:150%;mso-bidi-font-family:Arial;
color:black'>Well built                                 ____



style='font-size:8.0pt;mso-bidi-font-size:12.0pt;line-height:150%;font-family:
Wingdings;mso-fareast-font-family:Wingdings;mso-bidi-font-family:Wingdings;
mso-bidi-font-weight:bold'>qstyle='font:7.0pt "Times New Roman"'>      
style='mso-bidi-font-size:10.0pt;line-height:150%;mso-bidi-font-family:Arial;
color:black'>A good value                         ____style='mso-bidi-font-family:Arial'>



style='mso-bidi-font-family:Arial'>



style='mso-bidi-font-size:10.0pt;line-height:150%;mso-bidi-font-family:Arial;
color:black'>Q2.
Overall, what is your reaction to
the advertised product?(check once that apply)



style='font-size:8.0pt;mso-bidi-font-size:10.0pt;line-height:150%;font-family:
Wingdings;mso-fareast-font-family:Wingdings;mso-bidi-font-family:Wingdings;
color:black'>q      
Poorstyle='mso-tab-count:2'>                                        ____



style='font-size:8.0pt;mso-bidi-font-size:10.0pt;line-height:150%;font-family:
Wingdings;mso-fareast-font-family:Wingdings;mso-bidi-font-family:Wingdings;
color:black'>q      
Fairstyle='mso-tab-count:4'>                                         ____style='mso-tab-count:1'>  



style='font-size:8.0pt;mso-bidi-font-size:10.0pt;line-height:150%;font-family:
Wingdings;mso-fareast-font-family:Wingdings;mso-bidi-font-family:Wingdings;
color:black;mso-bidi-font-weight:bold'>qstyle='font:7.0pt "Times New Roman"'>      
style='mso-bidi-font-size:10.0pt;line-height:150%;mso-bidi-font-family:Arial;
color:black'>Good                                      ____



style='font-size:8.0pt;mso-bidi-font-size:12.0pt;line-height:150%;font-family:
Wingdings;mso-fareast-font-family:Wingdings;mso-bidi-font-family:Wingdings'>style='mso-list:Ignore'>q      
Very
Good                             ____



style='font-size:8.0pt;mso-bidi-font-size:12.0pt;line-height:150%;font-family:
Wingdings;mso-fareast-font-family:Wingdings;mso-bidi-font-family:Wingdings;
mso-bidi-font-weight:bold'>qstyle='font:7.0pt "Times New Roman"'>      
style='mso-bidi-font-family:Arial'>Excellent                                 ____



style='mso-bidi-font-family:Arial'> 



style='mso-bidi-font-size:10.0pt;line-height:150%;mso-bidi-font-family:Arial;
color:black'>Q3.
What is it that you like about
advertised product? Please enter as many items as you wish. _______________________________________



style='mso-bidi-font-size:10.0pt;line-height:150%;mso-bidi-font-family:Arial;
color:black'>________________________________________________________________________________________________________________________________________________________________________________Q4.
style='mso-bidi-font-size:10.0pt;line-height:150%;mso-bidi-font-family:Arial;
color:black'>What do you like least about advertisement?



style='mso-bidi-font-size:10.0pt;line-height:150%;mso-bidi-font-family:Arial;
color:black'>            ___________________________________________________________________________________________________________________________________________________________________________style='mso-tab-count:3'>                                  



 



style='mso-bidi-font-size:10.0pt;line-height:150%;mso-bidi-font-family:Arial;
color:black'>Q5.
Overall, how interested are you in
buying this advertisement if it were available? Please check one.



style='font-size:8.0pt;mso-bidi-font-size:10.0pt;line-height:150%;font-family:
Wingdings;mso-fareast-font-family:Wingdings;mso-bidi-font-family:Wingdings;
color:black;mso-bidi-font-weight:bold'>qstyle='font:7.0pt "Times New Roman"'>      
style='mso-bidi-font-size:10.0pt;line-height:150%;mso-bidi-font-family:Arial;
color:black'>Not at all Interested                                       _____



style='font-size:8.0pt;mso-bidi-font-size:10.0pt;line-height:150%;font-family:
Wingdings;mso-fareast-font-family:Wingdings;mso-bidi-font-family:Wingdings;
color:black;mso-bidi-font-weight:bold'>qstyle='font:7.0pt "Times New Roman"'>      
style='mso-bidi-font-size:10.0pt;line-height:150%;mso-bidi-font-family:Arial;
color:black'>Not Very Interested                                       _____



style='font-size:8.0pt;mso-bidi-font-size:10.0pt;line-height:150%;font-family:
Wingdings;mso-fareast-font-family:Wingdings;mso-bidi-font-family:Wingdings;
color:black;mso-bidi-font-weight:bold'>qstyle='font:7.0pt "Times New Roman"'>      
style='mso-bidi-font-size:10.0pt;line-height:150%;mso-bidi-font-family:Arial;
color:black'>Neither Interested nor Uninterested            _____



style='font-size:8.0pt;mso-bidi-font-size:10.0pt;line-height:150%;font-family:
Wingdings;mso-fareast-font-family:Wingdings;mso-bidi-font-family:Wingdings;
color:black;mso-bidi-font-weight:bold'>qstyle='font:7.0pt "Times New Roman"'>      
style='mso-bidi-font-size:10.0pt;line-height:150%;mso-bidi-font-family:Arial;
color:black'>Somewhat Interested                                    _____



style='font-size:8.0pt;mso-bidi-font-size:10.0pt;line-height:150%;font-family:
Wingdings;mso-fareast-font-family:Wingdings;mso-bidi-font-family:Wingdings;
color:black;mso-bidi-font-weight:bold'>qstyle='font:7.0pt "Times New Roman"'>      
style='mso-bidi-font-size:10.0pt;line-height:150%;mso-bidi-font-family:Arial;
color:black'>Very Interested                                              _____



style='mso-bidi-font-size:10.0pt;line-height:150%;mso-bidi-font-family:Arial;
color:black'> 



style='mso-bidi-font-size:10.0pt;line-height:150%;mso-bidi-font-family:Arial;
color:black'>Q6.
Which of the following best
describes your need for this product?



style='font-size:8.0pt;mso-bidi-font-size:10.0pt;line-height:150%;font-family:
Wingdings;mso-fareast-font-family:Wingdings;mso-bidi-font-family:Wingdings;
color:black'>q      
I really need this
product because nothing else can solve this problem. __



style='font-size:8.0pt;mso-bidi-font-size:10.0pt;line-height:150%;font-family:
Wingdings;mso-fareast-font-family:Wingdings;mso-bidi-font-family:Wingdings;
color:black'>q      
This is a minor improvement
over what I currently use.                 style='mso-spacerun:yes'>    
__  



style='font-size:8.0pt;mso-bidi-font-size:10.0pt;line-height:150%;font-family:
Wingdings;mso-fareast-font-family:Wingdings;mso-bidi-font-family:Wingdings;
color:black;mso-bidi-font-weight:bold'>qstyle='font:7.0pt "Times New Roman"'>      
style='mso-bidi-font-size:10.0pt;line-height:150%;mso-bidi-font-family:Arial;
color:black'>It looks okay but is about the same as what I'm doing now. style='mso-tab-count:2'>                    style='mso-spacerun:yes'>     __



style='font-size:8.0pt;mso-bidi-font-size:10.0pt;line-height:150%;font-family:
Wingdings;mso-fareast-font-family:Wingdings;mso-bidi-font-family:Wingdings;
color:black;mso-bidi-font-weight:bold'>qstyle='font:7.0pt "Times New Roman"'>      
style='mso-bidi-font-size:10.0pt;line-height:150%;mso-bidi-font-family:Arial;
color:black'>My current product would serve me better.                                                style='mso-spacerun:yes'>     __



style='font-size:8.0pt;mso-bidi-font-size:10.0pt;line-height:150%;font-family:
Wingdings;mso-fareast-font-family:Wingdings;mso-bidi-font-family:Wingdings;
color:black;mso-bidi-font-weight:bold'>qstyle='font:7.0pt "Times New Roman"'>      
style='mso-bidi-font-size:10.0pt;line-height:150%;mso-bidi-font-family:Arial;
color:black'>You've got to be kidding. Why would I need this product?style='mso-tab-count:2'>                        style='mso-spacerun:yes'>     __



 



 



 



style='mso-bidi-font-family:Arial'> 



Part 2. Interpersonal Roles of the Manager



Direction:       Encircle the number
corresponding to your answer



 



style='mso-tab-count:2'>                        5          -           Strongly
Agree



style='mso-tab-count:2'>                        4          -           Agree



style='mso-tab-count:2'>                        3          -           Uncertain



style='mso-tab-count:2'>                        2          -           Disagree



                        1style='mso-tab-count:1'>          -           Strongly
Disagree



 




  1. I am aware that ceremonial



and symbolic duties such as



greeting visitors in the company



are a part of my job.                                      style='mso-bidi-font-family:Arial'>5          4style='mso-tab-count:1'>          3          2style='mso-tab-count:1'>          1



 




  1. Ceremonial duties of a manager



provides  a feeling of importance



thus making my morale high                        style='mso-bidi-font-family:Arial'>5          4style='mso-tab-count:1'>          3          2style='mso-tab-count:1'>          1



 




  1. Mangers in the company



freely exercise their figurehead



roles in the organization                               style='mso-bidi-font-family:Arial'>5          4style='mso-tab-count:1'>          3          2style='mso-tab-count:1'>          1



 




  1. I am aware of my responsibility



in motivating my subordinates.                    style='mso-bidi-font-family:Arial'>5          4style='mso-tab-count:1'>          3          2style='mso-tab-count:1'>          1



 




  1. I train and provide counseling



to my subordinates.                                      style='mso-bidi-font-family:Arial'>5          4style='mso-tab-count:1'>          3          2style='mso-tab-count:1'>          1



 




  1. Communicating with my



subordinates is a part of my



managerial role as a leader.                        style='mso-bidi-font-family:Arial'>5          4style='mso-tab-count:1'>          3          2style='mso-tab-count:1'>          1



 




  1. It is also the manager’s duty to forge



links both inside and outside the



organization.                                                  style='mso-bidi-font-family:Arial'>5          4style='mso-tab-count:1'>          3          2style='mso-tab-count:1'>          1



 




  1. Constant communication with



both internal and external personalities



of the organization is vital to maintain



stability in the organization.              style='mso-bidi-font-family:Arial'>5          4style='mso-tab-count:1'>          3          2style='mso-tab-count:1'>          1



 




  1. Mangers requires networking skills



to shape maintain internal and external



contacts for information exchange.                         style='mso-bidi-font-family:Arial'>5          4style='mso-tab-count:1'>          3          2style='mso-tab-count:1'>          1



 




  1.  Managers need
    to acquire



interpersonal
skills in order to



maintain a high
morale among



its
subordinates.                                            style='mso-bidi-font-family:Arial'>5          4style='mso-tab-count:1'>          3          2style='mso-tab-count:1'>          1



 



 



Part 3. Informational Roles of the Manager



Direction:       Encircle the number
corresponding to your answer



 



style='mso-tab-count:2'>                        5          -           Strongly
Agree



style='mso-tab-count:2'>                        4          -           Agree



style='mso-tab-count:2'>                        3          -           Uncertain



style='mso-tab-count:2'>                        2          -           Disagree



style='mso-tab-count:2'>                        1          -           Strongly
Disagree



 




  1. It is the duty of the manager to



seek/receive information from many



sources to evaluate the organisation's



performance, well-being and situation.       style='mso-bidi-font-family:Arial'>5          4style='mso-tab-count:1'>          3          2style='mso-tab-count:1'>          1



 




  1. It is also the role of the manager



to build and use an intelligence system      style='mso-bidi-font-family:Arial'>5          4style='mso-tab-count:1'>          3          2style='mso-tab-count:1'>          1



 




  1. Proper maintenance of information



keeps the stability of the organization        style='mso-bidi-font-family:Arial'>5          4style='mso-tab-count:1'>          3          2style='mso-tab-count:1'>          1



 




  1. It is the role of the manager to the



bring external views into his/her



organisation and facilitiates



internal information flows between



subordinates.                                     style='mso-bidi-font-family:Arial'>5          4style='mso-tab-count:1'>          3          2style='mso-tab-count:1'>          1



 




  1. The dissemination of organizational



information
through memos and other



correspondence
is a satisfying role.           style='mso-bidi-font-family:Arial'>5          4style='mso-tab-count:1'>          3          2style='mso-tab-count:1'>          1



 




  1. I am aware of the role of a manager



as a disseminator of information.                style='mso-bidi-font-family:Arial'>5          4style='mso-tab-count:1'>          3          2style='mso-tab-count:1'>          1



 




  1. Managers also inform and lobbies to



organizations external to his/her



own organisational group.                            style='mso-bidi-font-family:Arial'>5          4style='mso-tab-count:1'>          3          2style='mso-tab-count:1'>          1



 




  1. Transmitting information on



the organization’s plan’s,



current situation and achievements



of the divisions to outsiders



provide the managers the boost



in their level of motivation                             style='mso-bidi-font-family:Arial'>5          4style='mso-tab-count:1'>          3          2style='mso-tab-count:1'>          1



 




  1. As a spokesperson for the



organization, managers must



then exude a positive disposition



towards the objectives of the company.     style='mso-bidi-font-family:Arial'>5          4style='mso-tab-count:1'>          3          2style='mso-tab-count:1'>          1



 




  1.  Informational
    roles are required



to be
accomplished by the



managers in
order to maintain



stability in the
organization.              style='mso-bidi-font-family:Arial'>5          4style='mso-tab-count:1'>          3          2style='mso-tab-count:1'>          1



 



 



Part 4. Decisional Roles of a Manger



Direction:       Encircle the number
corresponding to your answer



 



style='mso-tab-count:2'>                        5          -           Strongly
Agree



style='mso-tab-count:2'>                        4          -           Agree



style='mso-tab-count:2'>                        3          -           Uncertain



style='mso-tab-count:2'>                        2          -           Disagree



style='mso-tab-count:2'>                        1          -           Strongly
Disagree



 



 




  1. Seeking
    opportunities to



develop
processes inside the



organization and
in the systems



of interaction
with other



divisions and
structures



provide managers
an impression



of power over
organizational



affairs.style='mso-tab-count:5'>                                                            style='mso-bidi-font-family:Arial'>5          4style='mso-tab-count:1'>          3          2style='mso-tab-count:1'>          1



 




  1. Managers
    in the organization



are also aware
of their role as



initiators of
change.                                      style='mso-bidi-font-family:Arial'>5          4style='mso-tab-count:1'>          3          2style='mso-tab-count:1'>          1



 




  1. Initiative
    for improvement is a



satisfying
aspect of managerial roles



since their voices
are heard in the



organization.style='mso-tab-count:5'>                                                  style='mso-bidi-font-family:Arial'>5          4style='mso-tab-count:1'>          3          2style='mso-tab-count:1'>          1



 




  1. Managers
    are aware of their



responsibility
in taking corrective



actions during
disputes and crises.            style='mso-bidi-font-family:Arial'>5          4style='mso-tab-count:1'>          3          2style='mso-tab-count:1'>          1



 




  1. Mangers
    are also considered



problem solvers.style='mso-tab-count:4'>                                            style='mso-bidi-font-family:Arial'>5          4style='mso-tab-count:1'>          3          2style='mso-tab-count:1'>          1



 




  1. The
    managerial role of being a



disturbance
handler is a stressful



job considering
the generalist role



it imposes on
the managers.                       style='mso-bidi-font-family:Arial'>5          4style='mso-tab-count:1'>          3          2style='mso-tab-count:1'>          1



 




  1. Managers
    are also aware of their



role in deciding
on expenditure



of the
organization’s physical,



financial and
human resources.                   style='mso-bidi-font-family:Arial'>5          4style='mso-tab-count:1'>          3          2style='mso-tab-count:1'>          1



 




  1. Having
    the power to decide who



gets resources,
scheduling,



budgeting,
setting priorities keeps



the satisfaction
level of the



managers in high
gear.                                style='mso-bidi-font-family:Arial'>5          4style='mso-tab-count:1'>          3          2style='mso-tab-count:1'>          1



 




  1. Representing
    the organization in



important
negotiations is an



imperative role
of the manager.                  style='mso-bidi-font-family:Arial'>5          4style='mso-tab-count:1'>          3          2style='mso-tab-count:1'>          1



 




  1. Decisional
    roles of the managers



are important to
maintain stability



on the
organization.                                      style='mso-bidi-font-family:Arial'>5          4style='mso-tab-count:1'>          3          2style='mso-tab-count:1'>          1



 



 



 



 

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