PDO MANAGERIAL ROLES QUESTIONNAIRE
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style='mso-bidi-font-family:Arial'> style='mso-bidi-font-family:Arial'>You were chosen as a respondent to answer
this survey – questionnaire on “Matching the advertising message to the
behavior: Advertising message and imagery harmonized with consumer behavioral
styles” Your answers will provide the
data needed in this study. Rest assured that your answers would be treated with
utmost confidentiality. Thank you very much.
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Researcherstyle='mso-tab-count:1'>
Part 1. Profile of Respondent
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style='mso-bidi-font-family:Arial'>Direction: Please fill up in all the necessary information about yourself. Don’t
leave any item unanswered.
style='mso-fareast-font-family:Arial;mso-bidi-font-family:Arial'>style='mso-list:Ignore'>a.
Agestyle='mso-spacerun:yes'> _______
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Gender
Male ( ) Female ( )
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Educational
Attainment
Elementary ( )style='mso-spacerun:yes'> High School ( ) College ( ) Graduate
Studies ( )
style='mso-fareast-font-family:Arial;mso-bidi-font-family:Arial'>style='mso-list:Ignore'>d.
Occupation
__________________________
style='mso-fareast-font-family:Arial;mso-bidi-font-family:Arial'>style='mso-list:Ignore'>e.
Civil
Status
Single ( )style='mso-tab-count:1'> Married ( ) Separated ( ) Widow/Widower
( )
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Part 2. Perception of the Respondents
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style='mso-bidi-font-size:10.0pt;line-height:150%;mso-bidi-font-family:Arial;
color:black'>Q1. Please tell us how the ads or
advertisement would rate on the following attributes. Rate the following
from 1 to 5 (1=not descriptive to 5= very descriptive)
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color:black'>
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Wingdings;mso-fareast-font-family:Wingdings;mso-bidi-font-family:Wingdings;
color:black'>q
High qualitystyle='mso-tab-count:3'> ____
style='font-size:8.0pt;mso-bidi-font-size:10.0pt;line-height:150%;font-family:
Wingdings;mso-fareast-font-family:Wingdings;mso-bidi-font-family:Wingdings;
color:black;mso-bidi-font-weight:bold'>qstyle='font:7.0pt "Times New Roman"'>
style='mso-bidi-font-size:10.0pt;line-height:150%;mso-bidi-font-family:Arial;
color:black'>Expensive ____
style='font-size:8.0pt;mso-bidi-font-size:10.0pt;line-height:150%;font-family:
Wingdings;mso-fareast-font-family:Wingdings;mso-bidi-font-family:Wingdings;
color:black;mso-bidi-font-weight:bold'>qstyle='font:7.0pt "Times New Roman"'>
style='mso-bidi-font-size:10.0pt;line-height:150%;mso-bidi-font-family:Arial;
color:black'>A brand I can trust ____
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Wingdings;mso-fareast-font-family:Wingdings;mso-bidi-font-family:Wingdings;
color:black;mso-bidi-font-weight:bold'>qstyle='font:7.0pt "Times New Roman"'>
style='mso-bidi-font-size:10.0pt;line-height:150%;mso-bidi-font-family:Arial;
color:black'>Well built ____
style='font-size:8.0pt;mso-bidi-font-size:12.0pt;line-height:150%;font-family:
Wingdings;mso-fareast-font-family:Wingdings;mso-bidi-font-family:Wingdings;
mso-bidi-font-weight:bold'>qstyle='font:7.0pt "Times New Roman"'>
style='mso-bidi-font-size:10.0pt;line-height:150%;mso-bidi-font-family:Arial;
color:black'>A good value ____style='mso-bidi-font-family:Arial'>
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style='mso-bidi-font-size:10.0pt;line-height:150%;mso-bidi-font-family:Arial;
color:black'>Q2.Overall, what is your reaction to
the advertised product?(check once that apply)
style='font-size:8.0pt;mso-bidi-font-size:10.0pt;line-height:150%;font-family:
Wingdings;mso-fareast-font-family:Wingdings;mso-bidi-font-family:Wingdings;
color:black'>q
Poorstyle='mso-tab-count:2'> ____
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Wingdings;mso-fareast-font-family:Wingdings;mso-bidi-font-family:Wingdings;
color:black'>q
Fairstyle='mso-tab-count:4'> ____style='mso-tab-count:1'>
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Wingdings;mso-fareast-font-family:Wingdings;mso-bidi-font-family:Wingdings;
color:black;mso-bidi-font-weight:bold'>qstyle='font:7.0pt "Times New Roman"'>
style='mso-bidi-font-size:10.0pt;line-height:150%;mso-bidi-font-family:Arial;
color:black'>Good ____
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Wingdings;mso-fareast-font-family:Wingdings;mso-bidi-font-family:Wingdings'>style='mso-list:Ignore'>q
Very
Good ____
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Wingdings;mso-fareast-font-family:Wingdings;mso-bidi-font-family:Wingdings;
mso-bidi-font-weight:bold'>qstyle='font:7.0pt "Times New Roman"'>
style='mso-bidi-font-family:Arial'>Excellent ____
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style='mso-bidi-font-size:10.0pt;line-height:150%;mso-bidi-font-family:Arial;
color:black'>Q3.What is it that you like about
advertised product? Please enter as many items as you wish. _______________________________________
style='mso-bidi-font-size:10.0pt;line-height:150%;mso-bidi-font-family:Arial;
color:black'>________________________________________________________________________________________________________________________________________________________________________________Q4.style='mso-bidi-font-size:10.0pt;line-height:150%;mso-bidi-font-family:Arial;
color:black'>What do you like least about advertisement?
style='mso-bidi-font-size:10.0pt;line-height:150%;mso-bidi-font-family:Arial;
color:black'> ___________________________________________________________________________________________________________________________________________________________________________style='mso-tab-count:3'>
style='mso-bidi-font-size:10.0pt;line-height:150%;mso-bidi-font-family:Arial;
color:black'>Q5.Overall, how interested are you in
buying this advertisement if it were available? Please check one.
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Wingdings;mso-fareast-font-family:Wingdings;mso-bidi-font-family:Wingdings;
color:black;mso-bidi-font-weight:bold'>qstyle='font:7.0pt "Times New Roman"'>
style='mso-bidi-font-size:10.0pt;line-height:150%;mso-bidi-font-family:Arial;
color:black'>Not at all Interested _____
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Wingdings;mso-fareast-font-family:Wingdings;mso-bidi-font-family:Wingdings;
color:black;mso-bidi-font-weight:bold'>qstyle='font:7.0pt "Times New Roman"'>
style='mso-bidi-font-size:10.0pt;line-height:150%;mso-bidi-font-family:Arial;
color:black'>Not Very Interested _____
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Wingdings;mso-fareast-font-family:Wingdings;mso-bidi-font-family:Wingdings;
color:black;mso-bidi-font-weight:bold'>qstyle='font:7.0pt "Times New Roman"'>
style='mso-bidi-font-size:10.0pt;line-height:150%;mso-bidi-font-family:Arial;
color:black'>Neither Interested nor Uninterested _____
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Wingdings;mso-fareast-font-family:Wingdings;mso-bidi-font-family:Wingdings;
color:black;mso-bidi-font-weight:bold'>qstyle='font:7.0pt "Times New Roman"'>
style='mso-bidi-font-size:10.0pt;line-height:150%;mso-bidi-font-family:Arial;
color:black'>Somewhat Interested _____
style='font-size:8.0pt;mso-bidi-font-size:10.0pt;line-height:150%;font-family:
Wingdings;mso-fareast-font-family:Wingdings;mso-bidi-font-family:Wingdings;
color:black;mso-bidi-font-weight:bold'>qstyle='font:7.0pt "Times New Roman"'>
style='mso-bidi-font-size:10.0pt;line-height:150%;mso-bidi-font-family:Arial;
color:black'>Very Interested _____
style='mso-bidi-font-size:10.0pt;line-height:150%;mso-bidi-font-family:Arial;
color:black'>
style='mso-bidi-font-size:10.0pt;line-height:150%;mso-bidi-font-family:Arial;
color:black'>Q6.Which of the following best
describes your need for this product?
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Wingdings;mso-fareast-font-family:Wingdings;mso-bidi-font-family:Wingdings;
color:black'>q
I really need this
product because nothing else can solve this problem. __
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Wingdings;mso-fareast-font-family:Wingdings;mso-bidi-font-family:Wingdings;
color:black'>q
This is a minor improvement
over what I currently use. style='mso-spacerun:yes'> __
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Wingdings;mso-fareast-font-family:Wingdings;mso-bidi-font-family:Wingdings;
color:black;mso-bidi-font-weight:bold'>qstyle='font:7.0pt "Times New Roman"'>
style='mso-bidi-font-size:10.0pt;line-height:150%;mso-bidi-font-family:Arial;
color:black'>It looks okay but is about the same as what I'm doing now. style='mso-tab-count:2'> style='mso-spacerun:yes'> __
style='font-size:8.0pt;mso-bidi-font-size:10.0pt;line-height:150%;font-family:
Wingdings;mso-fareast-font-family:Wingdings;mso-bidi-font-family:Wingdings;
color:black;mso-bidi-font-weight:bold'>qstyle='font:7.0pt "Times New Roman"'>
style='mso-bidi-font-size:10.0pt;line-height:150%;mso-bidi-font-family:Arial;
color:black'>My current product would serve me better. style='mso-spacerun:yes'> __
style='font-size:8.0pt;mso-bidi-font-size:10.0pt;line-height:150%;font-family:
Wingdings;mso-fareast-font-family:Wingdings;mso-bidi-font-family:Wingdings;
color:black;mso-bidi-font-weight:bold'>qstyle='font:7.0pt "Times New Roman"'>
style='mso-bidi-font-size:10.0pt;line-height:150%;mso-bidi-font-family:Arial;
color:black'>You've got to be kidding. Why would I need this product?style='mso-tab-count:2'> style='mso-spacerun:yes'> __
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Part 2. Interpersonal Roles of the Manager
Direction: Encircle the number
corresponding to your answer
style='mso-tab-count:2'> 5 - Strongly
Agree
style='mso-tab-count:2'> 4 - Agree
style='mso-tab-count:2'> 3 - Uncertain
style='mso-tab-count:2'> 2 - Disagree
1style='mso-tab-count:1'> - Strongly
Disagree
- I am aware that ceremonial
and symbolic duties such as
greeting visitors in the company
are a part of my job. style='mso-bidi-font-family:Arial'>5 4style='mso-tab-count:1'> 3 2style='mso-tab-count:1'> 1
- Ceremonial duties of a manager
provides a feeling of importance
thus making my morale high style='mso-bidi-font-family:Arial'>5 4style='mso-tab-count:1'> 3 2style='mso-tab-count:1'> 1
- Mangers in the company
freely exercise their figurehead
roles in the organization style='mso-bidi-font-family:Arial'>5 4style='mso-tab-count:1'> 3 2style='mso-tab-count:1'> 1
- I am aware of my responsibility
in motivating my subordinates. style='mso-bidi-font-family:Arial'>5 4style='mso-tab-count:1'> 3 2style='mso-tab-count:1'> 1
- I train and provide counseling
to my subordinates. style='mso-bidi-font-family:Arial'>5 4style='mso-tab-count:1'> 3 2style='mso-tab-count:1'> 1
- Communicating with my
subordinates is a part of my
managerial role as a leader. style='mso-bidi-font-family:Arial'>5 4style='mso-tab-count:1'> 3 2style='mso-tab-count:1'> 1
- It is also the manager’s duty to forge
links both inside and outside the
organization. style='mso-bidi-font-family:Arial'>5 4style='mso-tab-count:1'> 3 2style='mso-tab-count:1'> 1
- Constant communication with
both internal and external personalities
of the organization is vital to maintain
stability in the organization. style='mso-bidi-font-family:Arial'>5 4style='mso-tab-count:1'> 3 2style='mso-tab-count:1'> 1
- Mangers requires networking skills
to shape maintain internal and external
contacts for information exchange. style='mso-bidi-font-family:Arial'>5 4style='mso-tab-count:1'> 3 2style='mso-tab-count:1'> 1
- Managers need
to acquire
interpersonal
skills in order to
maintain a high
morale among
its
subordinates. style='mso-bidi-font-family:Arial'>5 4style='mso-tab-count:1'> 3 2style='mso-tab-count:1'> 1
Part 3. Informational Roles of the Manager
Direction: Encircle the number
corresponding to your answer
style='mso-tab-count:2'> 5 - Strongly
Agree
style='mso-tab-count:2'> 4 - Agree
style='mso-tab-count:2'> 3 - Uncertain
style='mso-tab-count:2'> 2 - Disagree
style='mso-tab-count:2'> 1 - Strongly
Disagree
- It is the duty of the manager to
seek/receive information from many
sources to evaluate the organisation's
performance, well-being and situation. style='mso-bidi-font-family:Arial'>5 4style='mso-tab-count:1'> 3 2style='mso-tab-count:1'> 1
- It is also the role of the manager
to build and use an intelligence system style='mso-bidi-font-family:Arial'>5 4style='mso-tab-count:1'> 3 2style='mso-tab-count:1'> 1
- Proper maintenance of information
keeps the stability of the organization style='mso-bidi-font-family:Arial'>5 4style='mso-tab-count:1'> 3 2style='mso-tab-count:1'> 1
- It is the role of the manager to the
bring external views into his/her
organisation and facilitiates
internal information flows between
subordinates. style='mso-bidi-font-family:Arial'>5 4style='mso-tab-count:1'> 3 2style='mso-tab-count:1'> 1
- The dissemination of organizational
information
through memos and other
correspondence
is a satisfying role. style='mso-bidi-font-family:Arial'>5 4style='mso-tab-count:1'> 3 2style='mso-tab-count:1'> 1
- I am aware of the role of a manager
as a disseminator of information. style='mso-bidi-font-family:Arial'>5 4style='mso-tab-count:1'> 3 2style='mso-tab-count:1'> 1
- Managers also inform and lobbies to
organizations external to his/her
own organisational group. style='mso-bidi-font-family:Arial'>5 4style='mso-tab-count:1'> 3 2style='mso-tab-count:1'> 1
- Transmitting information on
the organization’s plan’s,
current situation and achievements
of the divisions to outsiders
provide the managers the boost
in their level of motivation style='mso-bidi-font-family:Arial'>5 4style='mso-tab-count:1'> 3 2style='mso-tab-count:1'> 1
- As a spokesperson for the
organization, managers must
then exude a positive disposition
towards the objectives of the company. style='mso-bidi-font-family:Arial'>5 4style='mso-tab-count:1'> 3 2style='mso-tab-count:1'> 1
- Informational
roles are required
to be
accomplished by the
managers in
order to maintain
stability in the
organization. style='mso-bidi-font-family:Arial'>5 4style='mso-tab-count:1'> 3 2style='mso-tab-count:1'> 1
Part 4. Decisional Roles of a Manger
Direction: Encircle the number
corresponding to your answer
style='mso-tab-count:2'> 5 - Strongly
Agree
style='mso-tab-count:2'> 4 - Agree
style='mso-tab-count:2'> 3 - Uncertain
style='mso-tab-count:2'> 2 - Disagree
style='mso-tab-count:2'> 1 - Strongly
Disagree
- Seeking
opportunities to
develop
processes inside the
organization and
in the systems
of interaction
with other
divisions and
structures
provide managers
an impression
of power over
organizational
affairs.style='mso-tab-count:5'> style='mso-bidi-font-family:Arial'>5 4style='mso-tab-count:1'> 3 2style='mso-tab-count:1'> 1
- Managers
in the organization
are also aware
of their role as
initiators of
change. style='mso-bidi-font-family:Arial'>5 4style='mso-tab-count:1'> 3 2style='mso-tab-count:1'> 1
- Initiative
for improvement is a
satisfying
aspect of managerial roles
since their voices
are heard in the
organization.style='mso-tab-count:5'> style='mso-bidi-font-family:Arial'>5 4style='mso-tab-count:1'> 3 2style='mso-tab-count:1'> 1
- Managers
are aware of their
responsibility
in taking corrective
actions during
disputes and crises. style='mso-bidi-font-family:Arial'>5 4style='mso-tab-count:1'> 3 2style='mso-tab-count:1'> 1
- Mangers
are also considered
problem solvers.style='mso-tab-count:4'> style='mso-bidi-font-family:Arial'>5 4style='mso-tab-count:1'> 3 2style='mso-tab-count:1'> 1
- The
managerial role of being a
disturbance
handler is a stressful
job considering
the generalist role
it imposes on
the managers. style='mso-bidi-font-family:Arial'>5 4style='mso-tab-count:1'> 3 2style='mso-tab-count:1'> 1
- Managers
are also aware of their
role in deciding
on expenditure
of the
organization’s physical,
financial and
human resources. style='mso-bidi-font-family:Arial'>5 4style='mso-tab-count:1'> 3 2style='mso-tab-count:1'> 1
- Having
the power to decide who
gets resources,
scheduling,
budgeting,
setting priorities keeps
the satisfaction
level of the
managers in high
gear. style='mso-bidi-font-family:Arial'>5 4style='mso-tab-count:1'> 3 2style='mso-tab-count:1'> 1
- Representing
the organization in
important
negotiations is an
imperative role
of the manager. style='mso-bidi-font-family:Arial'>5 4style='mso-tab-count:1'> 3 2style='mso-tab-count:1'> 1
- Decisional
roles of the managers
are important to
maintain stability
on the
organization. style='mso-bidi-font-family:Arial'>5 4style='mso-tab-count:1'> 3 2style='mso-tab-count:1'> 1
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