TABLE OF CONTENTS

TABLE OF CONTENTS

 

SECTION

	Executive Summary	1
1.  The Problem and Background…………………………………		2
	Introduction……………………………………………………	2
	Background of the Study………………………………………	4
	Statement of the Problem……………………………………..	7
	Hypothesis…………………………………………………….	9
	Significance of the Study……………………………………	9
	Scope and Limitations……………………………………...	10
2.  Review of Literature…………………………………………...		11
	Country of Origin	11
	Internationalism vs. Nationalism in Consumer Behaviour	12
	Consumer Ethnocentrism and Product Choice	15
	The Political Economy of UAE and Dubai	18
	Dubai's Consumer Culture	20
	COO and Consumer Evaluation	23
	COO as a Comparative Tool in Consumer Evaluation	25
	Country of Origin Effects and Consumer Behavior	26
	Methodological Issues in Measuring COO	28
3.  Methods and Procedure………………………………………		30
	Method of Research to be Used	30
	Evaluation of Research Objectives	32
	Research Design and Instrument	32
	The Data Gathering Method	34
	Database of the study	34
	Sampling Technique	35
	Validity of the Data	36
	Administration of the Instrument	36
	Statistical Treatment of the Data	37
4. A. Presentation, Interpretation and Analysis of Data		38
	Demographic Profile of the Respondents	40
	Age	41
	Gender	42
	Civil Status	43
	Educational Attainment	44
	Monthly Income	45
	Part II. Perception of the Respondents- CET Scale	46
	Cross Tabulation Consumer Behaviour and CET	52
	T-Test Results	54
	Analysis of Findings	58
4. B. Problems and Solutions		62
5. Summary, Conclusions and Recommendations……………		73
	Summary……………………………………………………….	74
	Conclusions……………………………………………………..	78
	Recommendations…………………………………………	80
REFERENCES…………………………………………………………..		84
APPENDICES…………………………………………………………...		92
	Appendix A:  Timetable…………………………………….	92
	Appendix B:  Questionannaire,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,..	93
	Appendix C:  Guide Questions……………………………..	97

 

 

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