Chapter 3
Methods And Procedure
This chapter will discuss the method of research to be used, the respondents of the study, the sampling technique, the instrument to be used, the validation of the instrument, the administration of the of the instrument and the statistical treatment of the data that will be gathered.
Method of Research to be Used
This study will use the descriptive approach. This descriptive type of research will utilize interview, observation and questionnaires in the study. The descriptive method of research is described as gathering of information about the prevailing condition at the present. Its purpose is to employ describing the nature of a situation as it exists at the time of the study and to explore the cause/s of a particular phenomena.
This study will determine whether the lifestyle of the Europeans, particularly the English in UK
The primary source of data will come from a researcher-made survey questionnaire that will be given to the 30 respondents involved in the fashion industry. The respondents of this study will be randomly selected now residing in different places in UK
The secondary sources of data will come from published articles from business and fashion journals, theses and related studies on culture, fashion and apparel business operation. These sources will provide the theoretical basis of the study as well as present the statistical information relating to the development of the companies. Further, the factors, issues and their analysis will guide the researcher in establishing the relationship of market activities and the management framework in adopting to such changes. Consequently, an evaluation will be provided on the result of the survey and the prior findings made by these earlier studies.
For this research design, the researcher will gather data, collate published studies from different local and foreign universities and articles from social science journals, distribute sampling questionnaires; arrange interviews; and make a content analysis of the collected documentary and verbal material. Afterwards, the researcher will summarize all the information, make a conclusion based on the null hypotheses posited and provide insightful recommendations on the dealing with the issue of foreign-based apparel company operating in European setting.
Respondents of the Study
The general population for this study will be composed of English in major UK cities like London, Birmingham, and Nottingham in particular numbering three hundred (30) respondents. The researcher will conduct a random sampling based on probability[1] using the telephone directory of the three cities. For easier sampling, the researcher may opt to conduct the survey through phone with the permission of the respondent.
Sampling Techniques
The researcher will use a combination of cluster and random sampling. First, the researcher will cluster the three identified UK major cities; London , Birmingham , and Nottingham . From each cluster, the researcher will randomly pick numbers on the telephone directory of the three cities.
To make the sampling easier for every specific cluster, the researcher will seek the aid of any Englsih-based fashion organization to facilitate the names and addresses of the respondents or have them together in one place (i.e, in a organizational meeting) so that the surveys can be given in one session.
Instruments to be Used
To determine whether there is a cultural and other issues of barrier in fashion for foreign-based apparel company in UK
Part 1 of the survey will ask for the characteristics of English respondents according to age, gender, civil status, religion, birth order, educational attainment, occupation, place of origin, present location, housing status, number of children.
Part 2 will determine the level of participation of English respondents in fashion in relation to their taste, clothing preference and whether they consider the clothes a foreign-made or local,. The respondents will grade each statement in the survey-questionnaire using a Likert scale with a five-response scale wherein respondents will be given five response choices. The equivalent weights for the answers will be:
Range Interpretation
4.50 – 5.00 Always
3.50 – 4.00 Very Often
2.50 – 3.49 Often
1.50 – 2.49 Sometimes
0.00 – 1.49 Not at all
Part 3 will identify the problems they know foreign-based apparel company experience in catering to their clothing needs. The experience these foreign-based apparel company in adjusting to the taste of the local market and what they are doing about it to compete with the prevailing market. The respondents will also be free to give their own experiences, which are not stated in the choices.
Validation of the Instrument
For validation purposes, the researcher will initially submit a survey questionnaire and after approval, the survey will be given to ten English. After the survey questionnaire will be answered, the researcher will ask the respondents for any suggestions or any necessary corrections to ensure further improvement and validity of the instrument. The researcher will again examine the content of the survey questionnaire to find out the reliability of the instrument. The researchers will exclude irrelevant questions and will change words that would be deemed difficult by the respondents to simpler terms.
Administration of the Instrument
The revised instrument will then be administered to the respondents of the study that will be chosen through a combination of cluster and random sampling. The researcher will exclude the ten respondents who will be initially used for the validation of the instrument. The researcher will also tally, score and tabulate all the relevant data in the survey questionnaire.
Statistical Treatment of Data
When all the survey questionnaire have been collected, the researcher will use statistics to analyze all the data.
The researcher will statistically treat the data on Part 1, the profile of the respondents, first, according to age, gender, religion, birth order, civil status, educational attainment, occupation, place of origin, present location, housing status, number of children, length of stay in Metro Manila since migration, and reason for migration.
The statistical formulae to be used in the second and third part of the survey questionnaire will be the following:
1. Percentage – to determine the magnitude of the responses to the questionnaire.
n
% = -------- x 100 ; n – number of responses
N N – total number of respondents
2. Weighted Mean
f1x1 + f2x2 + f3x3 + f4x4 + f5x5
x = --------------------------------------------- ;
xt
where: f – weight given to each response
x – number of responses
xt – total number of responses
[1] The researcher will pick a page number in the telephone directory of the three cities and again pick another number that will be used in determining the respondent by counting the listed subscribers (i.e. page 3, number 23, the person listed in page 3 number 23 will be a prospective respondent).
Be a better friend, newshound, and know-it-all with Yahoo! Mobile. Try it now.
No comments:
Post a Comment