Corporate strategy
Written individual report
- Give a brief history of the formulation and development of the company
(5 marks)
- evaluate the impact of the founder (s) on the mission of the company
(5 marks)
- Identify the major stakeholders of the company and evaluate the power and influences they exercise. I.e. government, employees and customers.
(5 marks)
- Critically evaluate the leadership of the company and discuss their approach and commitment to corporate social responsibility.
(5 marks)
- Carry out an environmental analysis of the company; this should at least include PESTEL and porters 5 forces model.
(15 marks)
- Carry out a corporate appraisal using a SWOT analysis.
(8marks)
- Evaluate the strategic options chosen by the company to attain corporate objectives and comment on the relevance of the approach used( i.e. emergent and prescriptive)
(7 marks)
- Generate alternative strategic options (consistent with the mission and objectives for the company, using either the environment or resource based options.
(15 marks)
- Critically evaluate the options you have chosen for the company on the basis of (A) acceptability (B) suitability (C) Feasibility.
(10 marks)
- Discuss any foreseeable difficulties you would have in implementing your strategic options.
(7 marks)
- Identify how you would attempt to mange the difficulties encountered in the implementation of your strategic options.
(8 marks)
- You are required to produce a formal report not exceeding 3000 words including appropriate appendices and Harvard referencing.
(10 marks)
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